DECODE. ORCHESTRATE. ENDURE.
fractional CMO LEADERSHIP
Helping beauty brands decode the French market by reading real market signals, orchestrating the alignment of people, brand, technology, and revenue, to build businesses that endure, outlasting trends.
I lead marketing strategy and execution for beauty brands building their future in France, whether you're just entering the market or already established and ready to scale.
Thirty years based in Paris. Fluent in French. Three decades inside the rooms where L'Oréal and Colgate-Palmolive built global brands, across four continents, from the sales floor to the management committee. I don't bring you theory about the French market. I bring you thirty years of having lived inside it, paired with the instincts of someone who has built and grown brands including L’Oréal Paris, Garnier, Maybelline, Colgate Total, Palmolive, and Ajax, at the highest levels of the industry, in some of the toughest markets in the world.
Depending on where you are and what your team needs, I step in as your Fractional CMO, VP of Marketing, or Marketing Director, not advising from the sidelines, but leading the strategy, running the campaigns, and directing the team that carries them out.
You've built something worth believing in. Now let's make sure the world knows it. I partner with emerging and established beauty brands as their Fractional CMO, bringing strategic vision, hands-on execution, and senior leadership that most brands can only dream of accessing.
international brands
As your outsourced marketing leader (Chief Marketing Officer), I bring senior, globally-tested leadership to your brand's presence in France, whether you're entering the market for the first time or already established and ready to grow further. I lead across strategy, compliance, localization, product, digital marketing, and distribution, adapting my focus to exactly where you need to move the needle, whether that's sales, market share, or market entry itself.
What sets this apart: I've done this work from inside global organizations across markets as different as South Africa, Australia, Dubai, India, Morocco, France, UK, and USA, so I know how to translate a global brand into a market it doesn't yet know, and I know how to do it in France specifically, because I've lived here for thirty years.
Small to medium-sized brands
Whether local or international, if your brand is already operating in France, I step in to lead the next stage of growth. I take ownership of brand strategy, product innovation pipelines, and digital performance, translating audits and market analysis into campaigns and initiatives I personally run, not reports I hand off and walk away from. I bring the same full scope of leadership I built over three decades inside global brand organizations: strategy, compliance, campaigns, product, distribution, all focused entirely on strengthening your position and driving results you can measure.
Startups and Emerging Brands
For entrepreneurs and emerging brands starting from scratch, local or international, my role adapts to where you are. Early on, I bring the strategic clarity and mentorship that usually only comes from decades of experience at the highest levels of global brand-building, helping you create the right foundation and navigate the market with confidence, not guesswork. As you grow, I move into full execution leadership, building and running the marketing strategy myself. You get both: a strong foundation, and the kind of senior leadership most emerging brands can't access until much later, if ever.
WHAT I BRING
STRATEGY THAT CONNECTS TO REALITY
Not decks that gather dust. A clear, actionable marketing direction built around your brand, your market, and your specific growth goals.
LEADERSHIP THAT STICKS AROUND
I don't hand you a plan and disappear. I embed into your business, lead your team, manage your partners, and stay accountable for outcomes.
EXPERIENCE YOU CAN'T USUALLY AFFORD
30 years building and scaling brands inside global companies, in domestic and international markets, now available to the brands that need it most, on a model that makes financial sense.
